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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente

By: Parente, Donald
Material type: TextTextPublisher: Mason, Ohio : Thomson/South-Western, c2006Edition: 4th edDescription: xxvi, 400 p. : ill. ; 24 cmISBN: 0324322712Other title: Guide to marketing communication plans | Marketing communication plansSubject(s): Advertising campaigns | Communication in marketingDDC classification: 659.1
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
659.1 P.D.A 2006 (Browse shelf) Available 4360-1
Books Books Centeral Library
First Floor - Mass communication
659.1 P.D.A 2006 (Browse shelf) Available 4360-2
Books Books Centeral Library
First Floor - Mass communication
659.1 P.D.A 2006 (Browse shelf) Available 4360-3
Books Books Centeral Library
First Floor - Mass communication
659.1 P.D.A 2006 (Browse shelf) Available 4360-4
Books Books Centeral Library
First Floor - Mass communication
659.1 P.D.A 2006 (Browse shelf) Available 4360-5
Books Books Centeral Library
First Floor - Mass communication
659.1 P.D.A 2006 (Browse shelf) Available 24367
Books Books Centeral Library
First Floor - Mass communication
659.1 P.D.A 2006 (Browse shelf) Checked out 20.05.2017 24275
Books Books Centeral Library
First Floor - Mass communication
659.1 P.D.A 2006 (Browse shelf) Available 10893

Includes bibliographical references and index

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