Advertising media A to Z : the definitive resource for media planning, buying, and research / James Surmanek.
By: Surmanek, Jim.
Material type:
TextPublisher: New York : McGraw-Hill, c2004Edition: 1st ed.Description: viii, 337 p. ; 23 cm.ISBN: 0071422145 (pbk. : alk. paper).Subject(s): Advertising media planning -- DictionariesDDC classification: 659.103 Online resources: Contributor biographical information | Publisher description
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Centeral Library First Floor - Mass communication | 659.103 S.J.A 2004 (Browse shelf) | Available | 10561-2 | |
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Centeral Library First Floor - Mass communication | 659.103 S.J.A 2004 (Browse shelf) | Available | 10561-3 | |
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Centeral Library First Floor - Mass communication | 659.103 S.J.A 2004 (Browse shelf) | Available | 10561-4 | |
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Centeral Library First Floor - Mass communication | 659.103 S.J.A 2004 (Browse shelf) | Available | 10561-5 | |
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Centeral Library First Floor - Mass communication | 659.103 S.J.A 2004 (Browse shelf) | Available | 10561-6 | |
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Centeral Library First Floor - Mass communication | 659.103 S.J.A 2004 (Browse shelf) | Available | 10561-1 |
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