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How to launch a magazine in this digital age / Mary Hogarth, edited by John Jenkins.

By: Hogarth, Mary
Contributor(s): Jenkins, John, 1934-
Material type: TextTextPublisher: New York : Bloomsbury Academic, 2014Edition: 1st edDescription: ix, 221 p. : ill. ; 24 cmISBN: 9781441161901 (hardback); 9781441177995 (paperback)Subject(s): Electronic publishing | Electronic journals -- PublishingDDC classification: 070.5797 LOC classification: Z286.E43 | H75 2014Other classification: SOC052000 Online resources: Cover image
Contents:
Machine generated contents note: -- Introduction 1. A gap in the market 2. Developing your magazine 3. Target audiences 4. Publishing strategies: print, digital & online 5. A sustainable business model 6. Branding and editorial concepts 7. Distribution strategies 8. Your team 9. Advertising & other revenue streams 10. Production: Print, digital & online 11. A successful launch 12. Conclusion.
Summary: "Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide students or inexperienced editors to the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats. The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting"--
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
070.5797 H.M.H 2014 (Browse shelf) Available 23821

Includes bibliographical references (p. [212]-214) and index.

Machine generated contents note: -- Introduction 1. A gap in the market 2. Developing your magazine 3. Target audiences 4. Publishing strategies: print, digital & online 5. A sustainable business model 6. Branding and editorial concepts 7. Distribution strategies 8. Your team 9. Advertising & other revenue streams 10. Production: Print, digital & online 11. A successful launch 12. Conclusion.

"Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide students or inexperienced editors to the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats. The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting"--

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