35986841_10216840653711318_1105697261150535680_n

Advertising media planning \ Jack Zanville Sissors.

By: Sissors, Jack Zanville
Contributor(s): Baron, Roger B
Material type: TextTextPublisher: New York : McGraw-Hill, c2010Edition: 7th edDescription: xiv, 480 p. : ill., map ; 24 cmISBN: 9780071703123 (alk. paper); 0071703128 (alk. paper)Subject(s): Advertising media planningDDC classification: 659.111 LOC classification: HF5826.5 | .S57 2010
Contents:
Introduction to media planning : the art of matching media to the advertiser's marketing needs -- Sample media plan presentation -- The relationship among media, advertising, and consumers -- Basic measurements and calculations -- Advanced measurements and calculations -- Marketing strategy and media planning -- Strategy planning I : who, where, and when -- Strategy planning II : weighting, reach, frequency, and scheduling -- Selecting media classes : intermedia comparisons -- Principles of planning media strategy -- Evaluating and selecting media vehicles -- Media costs and buying problems -- Setting and allocating the budget -- Testing, experimenting, and media planning.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
659.111 S.J.A 2010 (Browse shelf) Available 27661
Books Books Centeral Library
First Floor - Mass communication
659.111 S.J.A 2010 (Browse shelf) Available 27662
Books Books Centeral Library
First Floor - Mass communication
659.111 S.J.A 2010 (Browse shelf) Available 24185
Books Books Centeral Library
First Floor - Mass communication
659.111 S.J.A 2010 (Browse shelf) Available 24186
Books Books Centeral Library
First Floor - Mass communication
659.111 S.J.A 2010 (Browse shelf) Available 24354

Includes bibliographical references and index.

Introduction to media planning : the art of matching media to the advertiser's marketing needs -- Sample media plan presentation -- The relationship among media, advertising, and consumers -- Basic measurements and calculations -- Advanced measurements and calculations -- Marketing strategy and media planning -- Strategy planning I : who, where, and when -- Strategy planning II : weighting, reach, frequency, and scheduling -- Selecting media classes : intermedia comparisons -- Principles of planning media strategy -- Evaluating and selecting media vehicles -- Media costs and buying problems -- Setting and allocating the budget -- Testing, experimenting, and media planning.

There are no comments on this title.

to post a comment.