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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

By: Shimp, Terence A.
Material type: TextTextPublisher: Mason, Ohio : Thomson South-Western, c2003Edition: 6th ed.Description: xxi, 650 p. : ill. (some col.) ; 29 cm.ISBN: 0030352711.Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.82 Online resources: Contributor biographical information | Publisher description | Table of contents only
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658.82 S.T.A 2003 (Browse shelf) Available 4211

Includes bibliographical references and indexes.

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