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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

By: Shimp, Terence A
Material type: TextTextPublisher: Mason, Ohio : Thomson South-Western, c2003Edition: 6th edDescription: xxi, 650 p. : ill. (some col.) ; 29 cmISBN: 0030352711Other title: Advertising, promotion, and supplemental aspects of integrated marketing communicationsSubject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.82 LOC classification: HF5415.123 | .S54 2003Online resources: Contributor biographical information | Publisher description | Table of contents only
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658.82 S.T.A 2003 (Browse shelf) Available 4211

Includes bibliographical references and indexes.

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