Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp.
By: Shimp, Terence A
Contributor(s): Shimp, Terence A. Promotion management & marketing communications
Material type:
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
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Centeral Library First floor - Management | 658.82 S.T.A 1997 (Browse shelf) | Available | 3676 |
Includes bibliographical references and index.
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