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Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp.

By: Shimp, Terence A.
Contributor(s): Shimp, Terence A. Promotion management & marketing communications.
Material type: TextTextSeries: The Dryden Press series in marketing. Publisher: Fort Worth : Dryden Press, c1997Edition: 4th ed.Description: xxiv, 589 p. : col. ill. ; 27 cm.ISBN: 0030103525.Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.82 Online resources: Table of contents only
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.82 S.T.A 1997 (Browse shelf) Available 3676

Includes bibliographical references and index.

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