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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

By: Belch, George E. (George Edward), 1951-
Contributor(s): Belch, Michael A
Material type: TextTextPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 8th edDescription: xxv, 838 p. : col. ill. ; 29 cmISBN: 9780071284400; 0073381098 (alk. paper)Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.121 LOC classification: HF5823 | .B387 2009
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
659.121 B.G.A 2009 (Browse shelf) Available 27264
Books Books Centeral Library
First Floor - Mass communication
659.121 B.G.A 2009 (Browse shelf) Available 13073
Books Books Centeral Library
First Floor - Mass communication
659.121 B.G.A 2009 (Browse shelf) Available 12775

Includes bibliographical references (p. 783-813) and indexes

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