Idea generation / Neil Leonard, Gavin Ambrose.
By: Leonard, Neil
Contributor(s): Ambrose, Gavin
Material type:
Item type | Current location | Call number | Status | Date due | Barcode |
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Centeral Library Second Floor - Arts & Design | 741.6 L.N.I 2013 (Browse shelf) | Available | 23544 | |
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Centeral Library Second Floor - Arts & Design | 741.6 L.N.I 2013 (Browse shelf) | Available | 24142 | |
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Centeral Library Second Floor - Arts & Design | 741.6 L.N.I 2013 (Browse shelf) | Currently in local use | 02.03.2017 11:59 AM | 23545 |
1. Basic principles -- Getting started -- Kick-starting the process -- Working in a group -- Studio interview: hat-trick design -- Activity: mind mapping -- 2. Creative thinking -- Strategies and methods -- Exploring idea generation -- Studio interview: Sam Winston -- Activity: visual equations -- 3. Audience and context -- Audience-specific techniques -- Client and competition -- Construction and materials -- Studio interview: Catherine Griffiths -- Activity: random input: words, context and colour -- 4. Practical idea generation -- Working in the studio -- Working in the environment -- Studio interview: James Kape -- Activity: wayfinding -- 5. Developing and informing ideas -- Informing your ideas -- Synthesis and development -- Studio interview: re-shape invent -- Activity: making links -- 6. Application -- Presenting and communicating ideas -- Applying idea generation -- Studio interview: salad creative -- Activity: presenting and categorizing ideas.
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