Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004Edition: 2nd edDescription: xxvii, 538 p. : ill. ; 28 cmISBN: 0131405462Other title: Integrated advertising, promotion, and marketing communicationsSubject(s): Communication in marketing | AdvertisingDDC classification: 659.1 LOC classification: HF5415.123 | .C58 2004
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Centeral Library First floor - Management | 659.1 C.K.I 2004 (Browse shelf (Opens below)) | Available | 61 MGT | 900046202 | |
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Compact Disk
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Centeral Library First floor - Management | 659.1 C.K.I 2004 (Browse shelf (Opens below)) | Available | 63 MGT | 900046204 | |
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Compact Disk
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Centeral Library First floor - Management | 659.1 C.K.I 2004 (Browse shelf (Opens below)) | Available | 62 MGT | 900046203 | |
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Centeral Library First floor - Management | 659.1 C.K.I 2004 (Browse shelf (Opens below)) | Available | 9692-2 | ||
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Centeral Library First floor - Management | 659.1 C.K.I 2004 (Browse shelf (Opens below)) | Available | 9692-3 | ||
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Centeral Library First floor - Management | 659.1 C.K.I 2004 (Browse shelf (Opens below)) | Available | 9692-4 | ||
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Centeral Library First floor - Management | 659.1 C.K.I 2004 (Browse shelf (Opens below)) | Available | 9692-1 |
Includes index.
Includes bibliographical references.
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