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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

By: Clow, Kenneth E
Contributor(s): Baack, Donald
Material type: TextTextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004Edition: 2nd edDescription: xxvii, 538 p. : ill. ; 28 cmISBN: 0131405462Other title: Integrated advertising, promotion, and marketing communicationsSubject(s): Communication in marketing | AdvertisingDDC classification: 659.1 LOC classification: HF5415.123 | .C58 2004
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Compact Disk Compact Disk Centeral Library
First floor - Management
659.1 C.K.I 2004 (Browse shelf) Available 61 MGT 900046202
Compact Disk Compact Disk Centeral Library
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659.1 C.K.I 2004 (Browse shelf) Available 63 MGT 900046204
Compact Disk Compact Disk Centeral Library
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659.1 C.K.I 2004 (Browse shelf) Available 62 MGT 900046203
Books Books Centeral Library
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659.1 C.K.I 2004 (Browse shelf) Available 9692-2
Books Books Centeral Library
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Books Books Centeral Library
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659.1 C.K.I 2004 (Browse shelf) Available 9692-4
Books Books Centeral Library
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659.1 C.K.I 2004 (Browse shelf) Available 9692-1

Includes bibliographical references.

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