Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.
By: Shimp, Terence A
Contributor(s): Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications
Material type:
TextPublisher: Mason, OH : Thomson/South-Western, c2007Edition: 7th edDescription: xxii, 629 p. : ill. ; 29 cmISBN: 0324321430Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.82 LOC classification: HF5415.123 | .S54 2007Online resources: Contributor biographical information | Publisher description | Table of contents only
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Centeral Library First floor - Management | 658.82 S.T.A 2007 (Browse shelf) | Checked out | 19.12.2018 | 4463-1 |
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Centeral Library First floor - Management | 658.82 S.T.A 2007 (Browse shelf) | Available | 4464 |
Includes bibliographical references and indexes.
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