Integrated marketing communications / Tom Duncan and Hans Ouwersloot

By: Duncan, Tom
Contributor(s): Duncan, Tom
Material type: TextTextPublisher: London : New York : McGraw-Hill Education (UK) Ltd. ; imprint of The McGraw-Hill Co., c2008Edition: European edDescription: xviii, 523 p., [16] p. of plates : ill. (some col.) ; 27 cmISBN: 0077111206; 9780077111205Subject(s): Communication in marketing | Marketing -- Customer services | Interactive marketing | Direct marketingDDC classification: 658.827
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.827 D.T.I 2008 (Browse shelf) Available 11694

Includes bibliographical references and index

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