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International marketing and export management / Gerald Albaum, Edwin Duerr.

By: Albaum, Gerald
Contributor(s): Duerr, Edwin
Material type: TextTextPublisher: Harlow, England ; New York : Financial Times Prentice Hall, 2011Edition: 7th edDescription: xxxi, 990 p. : ill. (chiefly col.), col. map ; 25 cmISBN: 9780273743880 (pbk.); 0273743880 (pbk.)Subject(s): Export marketing -- ManagementDDC classification: 658.84 LOC classification: HF1416 | .I617 2011
Contents:
International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.
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Includes bibliographical references and index.

International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.

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