Introduction to mass communication : media literacy and culture / Stanley Baran
Material type:
TextPublication details: New York : McGraw-Hill Higher Education, c2010Edition: 6th edDescription: xxiv, 450, [42] p. : col. ill. : 28 cmISBN: 9780071078771; 0073378909 Subject(s): Mass media | Mass media and culture | Media literacyDDC classification: 302.23 LOC classification: P90 | .B284 2010bP90 | .B284 2010b| Item type | Current library | Call number | Status | Date due | Barcode |
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Centeral Library First Floor - Mass communication | 302.23 B.S.I 2010 (Browse shelf (Opens below)) | Available | 27260 | |
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Centeral Library First Floor - Mass communication | 302.23 B.S.I 2010 (Browse shelf (Opens below)) | Available | 12025-1 | |
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Centeral Library First Floor - Mass communication | 302.23 B.S.I 2010 (Browse shelf (Opens below)) | Available | 18099 | |
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Centeral Library First Floor - Mass communication | 302.23 B.S.I 2010 (Browse shelf (Opens below)) | Checked out | 24.01.2020 | 18100 |
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Centeral Library First Floor - Mass communication | 302.23 B.S.I 2010 (Browse shelf (Opens below)) | Available | 12025-2 | |
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Centeral Library First Floor - Mass communication | 302.23 B.S.I 2010 (Browse shelf (Opens below)) | Available | 12025-3 |
Includes bibliographical references (p. R-1 - R-12) and index
Laying the groundwork -- Mass communication, culture, and media literacy -- The evolving mass communciation process -- Media, media industries, and media audiences -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the world wide web -- Supporting industries -- Public relations -- Advertising -- Mass-mediated culture in the information age -- Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media
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