35986841_10216840653711318_1105697261150535680_n

Introduction to mass communication : media literacy and culture / Stanley Baran

By: Baran, Stanley J
Material type: TextTextPublisher: New York : McGraw-Hill Higher Education, c2010Edition: 6th edDescription: xxiv, 450, [42] p. : col. ill. : 28 cmISBN: 9780071078771; 0073378909 Subject(s): Mass media | Mass media and culture | Media literacyDDC classification: 302.23 LOC classification: P90 | .B284 2010bP90 | .B284 2010b
Contents:
Laying the groundwork -- Mass communication, culture, and media literacy -- The evolving mass communciation process -- Media, media industries, and media audiences -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the world wide web -- Supporting industries -- Public relations -- Advertising -- Mass-mediated culture in the information age -- Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
302.23 B.S.I 2010 (Browse shelf) Available 27260
Books Books Centeral Library
First Floor - Mass communication
302.23 B.S.I 2010 (Browse shelf) Available 12025-1
Books Books Centeral Library
First Floor - Mass communication
302.23 B.S.I 2010 (Browse shelf) Available 18099
Books Books Centeral Library
First Floor - Mass communication
302.23 B.S.I 2010 (Browse shelf) Checked out 24.01.2020 18100
Books Books Centeral Library
First Floor - Mass communication
302.23 B.S.I 2010 (Browse shelf) Available 12025-2
Books Books Centeral Library
First Floor - Mass communication
302.23 B.S.I 2010 (Browse shelf) Available 12025-3

Includes bibliographical references (p. R-1 - R-12) and index

Laying the groundwork -- Mass communication, culture, and media literacy -- The evolving mass communciation process -- Media, media industries, and media audiences -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the world wide web -- Supporting industries -- Public relations -- Advertising -- Mass-mediated culture in the information age -- Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media

There are no comments on this title.

to post a comment.