Introduction to sport marketing / Aaron C.T. Smith.
Material type:
TextSeries: Sport management series (Oxford, England)Publication details: Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, 2008Edition: 1st edDescription: xiii, 326 p. : ill. ; 25 cmISBN: 0750686855 (pbk.); 9780750686853 (pbk.)Subject(s): Sports -- MarketingDDC classification: 658.84 LOC classification: GV716 | .S552 2008GV716 | .S552 2008Summary: This introductory textbook presents the key principles and tools of sport marketing. It includes case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional and government sectors of sport.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Centeral Library First floor - Management | 658.84 S.A.I 2008 (Browse shelf (Opens below)) | Available | 10835 |
Includes bibliographical references and index.
This introductory textbook presents the key principles and tools of sport marketing. It includes case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional and government sectors of sport.
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