35986841_10216840653711318_1105697261150535680_n

Introduction to sport marketing / Aaron C.T. Smith.

By: Smith, Aaron, 1972-
Material type: TextTextSeries: Sport management series (Oxford, England): Publisher: Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, 2008Edition: 1st edDescription: xiii, 326 p. : ill. ; 25 cmISBN: 0750686855 (pbk.); 9780750686853 (pbk.)Subject(s): Sports -- MarketingDDC classification: 658.84 LOC classification: GV716 | .S552 2008GV716 | .S552 2008Summary: This introductory textbook presents the key principles and tools of sport marketing. It includes case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional and government sectors of sport.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.84 S.A.I 2008 (Browse shelf) Available 10835

Includes bibliographical references and index.

This introductory textbook presents the key principles and tools of sport marketing. It includes case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional and government sectors of sport.

There are no comments on this title.

to post a comment.