Introduction to sport marketing / Aaron C.T. Smith.
By: Smith, Aaron
Material type:
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
![]() |
Centeral Library First floor - Management | 658.84 S.A.I 2008 (Browse shelf) | Available | 10835 |
Includes bibliographical references and index.
This introductory textbook presents the key principles and tools of sport marketing. It includes case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional and government sectors of sport.
There are no comments on this title.