35986841_10216840653711318_1105697261150535680_n

Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell

By: Lane, W. Ronald, 1940-
Contributor(s): King, Karen Whitehill | Russell, Thomas, 1941- | Kleppner, Otto, 1899-. Advertising procedure
Material type: TextTextPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005Edition: 16th edDescription: xvii, 766 p. : col. ill. ; 29 cmISBN: 0131404121; 9780131404120; 0131273922; 9780131273924Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .K45 2005
Contents:
The place of advertising -- Planning the advertising -- Managing the advertising -- Media -- Creating the advertising -- Other environments of advertising
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
659.1 L.W.K 2005 (Browse shelf) Available 4036
Books Books Centeral Library
First Floor - Mass communication
659.1 L.W.K 2005 (Browse shelf) Available 4037
Books Books Centeral Library
First Floor - Mass communication
659.1 L.W.K 2005 (Browse shelf) Available 3941-1
Books Books Centeral Library
First Floor - Mass communication
659.1 L.W.K 2005 (Browse shelf) Available 4035
Books Books Centeral Library
First Floor - Mass communication
659.1 L.W.K 2005 (Browse shelf) Available 3940
Books Books Centeral Library
First Floor - Mass communication
659.1 L.W.K 2005 (Browse shelf) Available 3941
Books Books Centeral Library
First Floor - Mass communication
659.1 L.W.K 2005 (Browse shelf) Available 4034

Includes bibliographical references and index

The place of advertising -- Planning the advertising -- Managing the advertising -- Media -- Creating the advertising -- Other environments of advertising

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