Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell
By: Lane, W. Ronald
Contributor(s): King, Karen Whitehill | Russell, Thomas | Kleppner, Otto. Advertising procedure
Material type:
TextPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005Edition: 16th edDescription: xvii, 766 p. : col. ill. ; 29 cmISBN: 0131404121; 9780131404120; 0131273922; 9780131273924Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .K45 2005
Contents:
The place of advertising -- Planning the advertising -- Managing the advertising -- Media -- Creating the advertising -- Other environments of advertising
| Item type | Current location | Call number | Status | Date due | Barcode |
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Centeral Library First Floor - Mass communication | 659.1 L.W.K 2005 (Browse shelf) | Available | 4036 | |
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Centeral Library First Floor - Mass communication | 659.1 L.W.K 2005 (Browse shelf) | Available | 4037 | |
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Centeral Library First Floor - Mass communication | 659.1 L.W.K 2005 (Browse shelf) | Available | 3941-1 | |
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Books
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Centeral Library First Floor - Mass communication | 659.1 L.W.K 2005 (Browse shelf) | Available | 4035 | |
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Books
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Centeral Library First Floor - Mass communication | 659.1 L.W.K 2005 (Browse shelf) | Available | 3940 | |
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Books
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Centeral Library First Floor - Mass communication | 659.1 L.W.K 2005 (Browse shelf) | Available | 3941 | |
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Books
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Centeral Library First Floor - Mass communication | 659.1 L.W.K 2005 (Browse shelf) | Available | 4034 |
Includes bibliographical references and index
The place of advertising -- Planning the advertising -- Managing the advertising -- Media -- Creating the advertising -- Other environments of advertising
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