Kleppner's Advertising procedure / W. Ronald Lane, Karen Whitehill King, Tom Reichert.
By: Lane, W. Ronald
Contributor(s): King, Karen Whitehill | Reichert, Tom
Material type:
Item type | Current location | Call number | Status | Date due | Barcode |
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Centeral Library First Floor - Mass communication | 659.1 L.W.K 2011 (Browse shelf) | Available | 18959 | |
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Centeral Library First Floor - Mass communication | 659.1 L.W.K 2011 (Browse shelf) | Available | 18960 | |
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Centeral Library First Floor - Mass communication | 659.1 L.W.K 2011 (Browse shelf) | Available | 20037 | |
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Centeral Library First Floor - Mass communication | 659.1 L.W.K 2011 (Browse shelf) | Available | 20195 | |
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Centeral Library First Floor - Mass communication | 659.1 L.W.K 2011 (Browse shelf) | Available | 21312 | |
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Centeral Library First Floor - Mass communication | 659.1 L.W.K 2011 (Browse shelf) | Available | 18958 |
Includes bibliographical references (p. 789-799) and index.
Background of today's advertising -- Roles of advertising -- Brand planning and the advertising spiral -- Target marketing -- The advertising agency, media services, and other services -- The advertiser's marketing/advertising operation -- Media strategy -- Using television -- Using radio -- Using newspapers -- Using magazines -- Out-of-home advertising -- Digital and direct-response advertising -- Sales promotion -- Research in advertising -- Creating the message -- The total concept : words and visuals -- Print production -- Video and the commercial -- The radio commercial -- Trademarks and packaging -- The complete campaign -- International advertising -- Economic, social, and legal effects of advertising.
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