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Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.

By: Russell, Thomas, 1941-
Contributor(s): Lane, W. Ronald, 1940- | Kleppner, Otto, 1899-. Advertising procedure
Material type: TextTextPublisher: Upper Saddle River, N.J. : Prentice Hall, c1999Edition: 14th edDescription: xviii, 716 p. : col. ill. ; 29 cmISBN: 9780139619137; 0139619135 Other title: Advertising procedureSubject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .K45 1999
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
659.1 R.T.K 1999 (Browse shelf) Available 2809
Books Books Centeral Library
First Floor - Mass communication
659.1 R.T.K 1999 (Browse shelf) Available 1729

Includes bibliographical references and index.

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