Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.
By: Russell, Thomas
Contributor(s): Lane, W. Ronald | Kleppner, Otto. Advertising procedure
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c1999Edition: 14th edDescription: xviii, 716 p. : col. ill. ; 29 cmISBN: 9780139619137; 0139619135 Other title: Advertising procedureSubject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .K45 1999
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Centeral Library First Floor - Mass communication | 659.1 R.T.K 1999 (Browse shelf) | Available | 2809 | |
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Books
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Centeral Library First Floor - Mass communication | 659.1 R.T.K 1999 (Browse shelf) | Available | 1729 |
Includes bibliographical references and index.
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