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Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell.

By: Lane, W. Ronald, 1940-
Contributor(s): King, Karen Whitehill | Russell, Thomas, 1941-
Material type: TextTextPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Edition: 17th edDescription: xx, 829 p. : ill. (chiefly col.) ; 29 cmISBN: 9780132308298; 0132308290Other title: Advertising procedureSubject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .K45 2008Online resources: Table of contents only
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First Floor - Mass communication
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Includes bibliographical references and index.

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