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Lifestyle marketing : reaching the new American consumer / Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.

By: Michman, Ronald D
Contributor(s): Mazze, Edward M | Greco, Alan James, 1950-
Material type: TextTextPublisher: Westport, Conn. : Praeger, 2003Edition: 1st edDescription: xii, 241 p. ; 25 cmISBN: 1567206409 (alk. paper)Subject(s): Market segmentation -- United States | Target marketing -- United States | Consumers' preferences -- United States | Consumer behavior -- United States | Lifestyles -- United StatesDDC classification: 658.8343 LOC classification: HF5415.127 | .M535 2003
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.8343 M.R.L 2003 (Browse shelf) Available 24464
Books Books Centeral Library
First floor - Management
658.8343 M.R.L 2003 (Browse shelf) Available 24465

Includes bibliographical references (p. [221]-227).

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