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Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

By: Contributor(s): Material type: TextTextPublisher: Boston : Prentice Hall, [2014]Copyright date: ℗♭2014Edition: 7th edDescription: xxiv, 614 pages : color illustrations, color map ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292023168 (pbk.)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.35 .S65 2014
Contents:
Welcome to the world of marketing : create and deliver value -- Strategic market planning : take the big picture -- Thrive in the marketing environment : the world is flat -- Marketing research : gather, analyze, and use information -- Consumer behavior : how and why we buy -- Business-to-business markets : how and why organizations buy -- Sharpen the focus : target marketing strategies and customer relationship management -- Create the product -- Manage the product -- Services and other intangibles : marketing the product that isn't there -- Price the product -- Old and new media : from one-to-many to many-to-many -- One to many : advertising, public relations, and consumer sales promotion -- One to one : trade promotion, direct marketing, and personal selling -- Deliver value through supply chain management, channels of distribution, and logistics -- Retailing : bricks and clicks
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.8 S.M.M 2014 (Browse shelf(Opens below)) Available 22852
Books Books Centeral Library First floor - Management 658.8 S.M.M 2014 (Browse shelf(Opens below)) Available 22853

Includes index

"Instructor's review copy."--Cover

Welcome to the world of marketing : create and deliver value -- Strategic market planning : take the big picture -- Thrive in the marketing environment : the world is flat -- Marketing research : gather, analyze, and use information -- Consumer behavior : how and why we buy -- Business-to-business markets : how and why organizations buy -- Sharpen the focus : target marketing strategies and customer relationship management -- Create the product -- Manage the product -- Services and other intangibles : marketing the product that isn't there -- Price the product -- Old and new media : from one-to-many to many-to-many -- One to many : advertising, public relations, and consumer sales promotion -- One to one : trade promotion, direct marketing, and personal selling -- Deliver value through supply chain management, channels of distribution, and logistics -- Retailing : bricks and clicks

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