Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh
By: Pelsmacker, Patrick de
Contributor(s): Geuens, Maggie | Bergh, Joeri van den
Material type:
TextPublisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2007Edition: 3rd edDescription: xviii, 610 p., [16] p. of plates : ill. (some col.) ; 25 cmISBN: 9780273706939 (pbk.); 0273706934 (pbk.)Subject(s): Communication in marketing -- Europe | AdvertisingDDC classification: 658.802 LOC classification: HF5415.123 | .P45 2007HF5415.123 | .P45 2007
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Centeral Library First floor - Management | 658.802 P.P.M 2007 (Browse shelf) | Available | 12437 |
Includes bibliographical references and indexes
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