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Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh

By: Pelsmacker, Patrick de, 1957-
Contributor(s): Geuens, Maggie, 1969- | Bergh, Joeri van den, 1971-
Material type: TextTextPublisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2007Edition: 3rd edDescription: xviii, 610 p., [16] p. of plates : ill. (some col.) ; 25 cmISBN: 9780273706939 (pbk.); 0273706934 (pbk.)Subject(s): Communication in marketing -- Europe | AdvertisingDDC classification: 658.802 LOC classification: HF5415.123 | .P45 2007HF5415.123 | .P45 2007
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.802 P.P.M 2007 (Browse shelf) Available 12437

Includes bibliographical references and indexes

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