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Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh

By: Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2007Edition: 3rd edDescription: xviii, 610 p., [16] p. of plates : ill. (some col.) ; 25 cmISBN:
  • 9780273706939 (pbk.)
  • 0273706934 (pbk.)
Subject(s): DDC classification:
  • 658.802 22
LOC classification:
  • HF5415.123 .P45 2007
  • HF5415.123 .P45 2007
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.802 P.P.M 2007 (Browse shelf(Opens below)) Available 12437

Includes bibliographical references and indexes

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