Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh
Material type: TextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2007Edition: 3rd edDescription: xviii, 610 p., [16] p. of plates : ill. (some col.) ; 25 cmISBN:- 9780273706939 (pbk.)
- 0273706934 (pbk.)
- 658.802 22
- HF5415.123 .P45 2007
- HF5415.123 .P45 2007
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Centeral Library First floor - Management | 658.802 P.P.M 2007 (Browse shelf(Opens below)) | Available | 12437 |
Includes bibliographical references and indexes
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