Marketing concepts and strategies / William M. Pride, O.C. Ferrell

By: Pride, William M
Contributor(s): Ferrell, O. C
Material type: TextTextPublisher: Boston : Houghton Mifflin, c2000Edition: 2000 e[d]Description: 1 v. (various pagings) : col. ill., col. maps ; 29 cmISBN: 0395974844; 9780395974841; 0395974836; 9780395974834Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .P658 2000
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.8 P.W.M 2000 (Browse shelf) Available 24431

Includes bibliographical references (p. G-21 to G-40) and indexes

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