Marketing concepts and strategies / William M. Pride, O.C. Ferrell

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Material type: Text

TextPublication details: Boston : Houghton Mifflin, c2000Edition: 2000 e[d]Description: 1 v. (various pagings) : col. ill., col. maps ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Centeral Library First floor - Management	658.8 P.W.M 2000 (Browse shelf(Opens below))	Available		24431

Includes bibliographical references (p. G-21 to G-40) and indexes

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