35986841_10216840653711318_1105697261150535680_n

Marketing management / Philip Kotler,

By: Kotler, Philip
Contributor(s): Kevin Lane Keller | Salah Hassan | Imad Baalabaki | Hamed Shamma
Material type: TextTextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2012Edition: Arab World EdDescription: xxii, 657, [127] p. : col. ill. ; 29 cmISBN: 9781408252734Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .K64 2012
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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Books Books Centeral Library
First Floor - Mass communication
658.8 K.P.M 2012 (Browse shelf) Available 27341
Books Books Centeral Library
First Floor - Mass communication
658.8 K.P.M 2012 (Browse shelf) Available 27342
Books Books Centeral Library
First Floor - Mass communication
658.8 K.P.M 2012 (Browse shelf) Available 27343
Books Books Centeral Library
First Floor - Mass communication
658.8 K.P.M 2012 (Browse shelf) Available 27344
Books Books Centeral Library
First Floor - Mass communication
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Books Books Centeral Library
First floor - Management
658.8 K.P.M 2012 (Browse shelf) Available 19960
Books Books Centeral Library
First floor - Management
658.8 K.P.M 2012 (Browse shelf) Available 19961
Books Books Centeral Library
First floor - Management
658.8 K.P.M 2012 (Browse shelf) Available 20734
Books Books Centeral Library
First floor - Management
658.8 K.P.M 2012 (Browse shelf) Available 20735
Books Books Centeral Library
First floor - Management
658.8 K.P.M 2012 (Browse shelf) Available 20971
Books Books Centeral Library
First floor - Management
658.8 K.P.M 2012 (Browse shelf) Available 20972
Books Books Centeral Library
First floor - Management
658.8 K.P.M 2012 (Browse shelf) Available 22619
Books Books Centeral Library
First floor - Management
658.8 K.P.M 2012 (Browse shelf) Available 22620
Books Books Centeral Library
First floor - Management
658.8 K.P.M 2012 (Browse shelf) Available 24255
Books Books Centeral Library
First floor - Management
658.8 K.P.M 2012 (Browse shelf) Available 25310
Books Books Centeral Library
First floor - Management
658.8 K.P.M 2012 (Browse shelf) Available 25311
Books Books Centeral Library
First floor - Management
658.8 K.P.M 2012 (Browse shelf) Available 25312
Books Books Centeral Library
First floor - Management
658.8 K.P.M 2012 (Browse shelf) Available 25313
Books Books Centeral Library
First floor - Management
658.8 K.P.M 2012 (Browse shelf) Available 25314
Books Books Centeral Library
First floor - Management
658.8 K.P.M 2012 (Browse shelf) Available 19962

Includes bibliographical references and index.

Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.

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