35986841_10216840653711318_1105697261150535680_n

Marketing management / Philip Kotler.

By: Kotler, Philip
Material type: TextTextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 11th edDescription: 1 v. (various pagings) : col. ill. ; 27 cmISBN: 0130336297; 9780130336293Subject(s): Marketing -- Management | Administraci©đn de mercadeoDDC classification: 658.8 LOC classification: HF5415.13 | .K64 2003Summary: This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.8 K.P.M 2003 (Browse shelf) Available 3138
Books Books Centeral Library
First floor - Management
658.8 K.P.M 2003 (Browse shelf) Available 3140
Books Books Centeral Library
First floor - Management
658.8 K.P.M 2003 (Browse shelf) Available 3137

Includes bibliographical references and indexes.

This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.

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