Marketing management / Philip Kotler.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 11th edDescription: 1 v. (various pagings) : col. ill. ; 27 cmISBN:- 0130336297
- 9780130336293
- 658.8 21
- HF5415.13 .K64 2003
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Centeral Library First floor - Management | 658.8 K.P.M 2003 (Browse shelf(Opens below)) | Available | 3138 | ||
Books | Centeral Library First floor - Management | 658.8 K.P.M 2003 (Browse shelf(Opens below)) | Available | 3140 | ||
Books | Centeral Library First floor - Management | 658.8 K.P.M 2003 (Browse shelf(Opens below)) | Available | 3137 |
Includes bibliographical references and indexes.
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
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