Marketing management / Philip Kotler.
By: Kotler, Philip
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 11th edDescription: 1 v. (various pagings) : col. ill. ; 27 cmISBN: 0130336297; 9780130336293Subject(s): Marketing -- Management | Administraci©đn de mercadeoDDC classification: 658.8 LOC classification: HF5415.13 | .K64 2003Summary: This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
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Centeral Library First floor - Management | 658.8 K.P.M 2003 (Browse shelf) | Available | 3138 | |
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Books
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Centeral Library First floor - Management | 658.8 K.P.M 2003 (Browse shelf) | Available | 3140 | |
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Books
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Centeral Library First floor - Management | 658.8 K.P.M 2003 (Browse shelf) | Available | 3137 |
Includes bibliographical references and indexes.
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
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