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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

By: Mullins, John W. (John Walker)
Contributor(s): Walker, Orville C
Material type: TextTextSeries: Mcgraw-Hill/Irwin series in marketingPublisher: New York : McGraw-Hill, c2008Edition: 6th edDescription: xxii, 533 p. : ill. ; 26 cmISBN: 9780073529820 (alk. paper); 0073529826 (alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.81 LOC classification: HF5415.13 | .M352324 2008Online resources: Table of contents only | Publisher description
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.81 M.J.M 2008 (Browse shelf) Available 14433
Books Books Centeral Library
First floor - Management
658.81 M.J.M 2008 (Browse shelf) Available 14434
Books Books Centeral Library
First floor - Management
658.81 M.J.M 2008 (Browse shelf) Available 14435

Includes bibliographical references and index.

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