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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr

By: Peter, J. Paul
Contributor(s): Donnelly, James H
Material type: TextTextPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 9th edDescription: xvii, 782 p. : ill. (some col.), col. map ; 26 cmISBN: 9780073381138 (alk. paper); 0073381136 (alk. paper)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .P387 2009HF5415.13 | .P387 2009
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.8 P.J.M 2009 (Browse shelf) Available 11008-2
Books Books Centeral Library
First floor - Management
658.8 P.J.M 2009 (Browse shelf) Available 11008-3
Books Books Centeral Library
First floor - Management
658.8 P.J.M 2009 (Browse shelf) Available 11952-1
Books Books Centeral Library
First floor - Management
658.8 P.J.M 2009 (Browse shelf) Available 11952-2
Books Books Centeral Library
First floor - Management
658.8 P.J.M 2009 (Browse shelf) Available 11952-3
Books Books Centeral Library
First floor - Management
658.8 P.J.M 2009 (Browse shelf) Available 11008-1

Includes bibliographical references and index

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