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Marketing plans : how to prepare them, how to use them / Malcolm McDonald

By: McDonald, Malcolm
Material type: TextTextPublisher: Oxford : Butterworth-Heinemann, 2002Edition: 5th edDescription: xix, 630 p. : ill. ; 25 cmISBN: 0750656255Subject(s): Marketing | Marketing -- PlanningDDC classification: 658.802
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.802 M.M.M 2002 (Browse shelf) Available 11044-2
Books Books Centeral Library
First floor - Management
658.802 M.M.M 2002 (Browse shelf) Available 11044-1

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