35986841_10216840653711318_1105697261150535680_n

Marketing research : an applied orientation / Naresh K. Malhotra.

By: Malhotra, Naresh K
Material type: TextTextPublisher: Upper Saddle River, NJ : Prentice Hall, c1999Edition: 3rd edDescription: xxxv, 763, [61] p. : ill. ; 26 cmISBN: 0130830445 (case)Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83 LOC classification: HF5415.2 | .M29 1999
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Includes bibliographical references (p. N1-N34) and index.

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