Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
By: Hair, Joseph F
Contributor(s): Bush, Robert P | Ortinau, David J
Material type:
TextPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 4th edDescription: xxiv, 690 p. : col. ill. ; 27 cmISBN: 9780073404707 (alk. paper); 0073404705 (alk. paper)Subject(s): Marketing researchDDC classification: 658.83 LOC classification: HF5415.2 | .H258 2009Online resources: Table of contents only
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Centeral Library First floor - Management | 658.83 H.J.M 2009 (Browse shelf) | Available | 11969 | |
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Centeral Library First floor - Management | 658.83 H.J.M 2009 (Browse shelf) | Available | 10839 |
Includes bibliographical references (p. 651-661) and indexes.
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