35986841_10216840653711318_1105697261150535680_n

Marketing research : an applied orientation / Naresh K. Malhotra.

By: Malhotra, Naresh K
Material type: TextTextPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Edition: 5th edDescription: 1 v. (various pagings) : ill., map ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0132279460; 0132221179; 9780132221177Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83 LOC classification: HF5415.2 | .M29 2007Online resources: Table of contents
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Includes bibliographical references and index.

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