Marketing research : an applied orientation / Naresh K. Malhotra
By: Malhotra, Naresh K
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2010Edition: 6th edDescription: xxxi, 897 p. : ill. ; 29 cmISBN: 9780136085430 (casebound : alk. paper); 0136085431 (casebound : alk. paper); 9780136085447 (hbk.); 013608544X (hbk.)Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83 LOC classification: HF5415.2 | .M29 2010HF5415.2 | .M29 2010
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Includes bibliographical references .
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