35986841_10216840653711318_1105697261150535680_n

Marketing research : an applied orientation / Naresh K. Malhotra.

By: Malhotra, Naresh K
Material type: TextTextPublisher: Upper Saddle River, NJ : Pearson, c2010Edition: Arab World EdDescription: vii, 897 p. ; 28 cmISBN: 9781408272367Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83 LOC classification: HF5415.2 | .M29 2010
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Includes bibliographical references (p. 834-873) and index.

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