Marketing research / A. Parasuraman, Dhruv Grewal, R. Kishnan.
By: Parasuraman, A
Contributor(s): Grewal, Dhruv | Krishnan, R
Material type:
TextPublisher: Boston : Houghton Mifflin Co., c2007Edition: 2nd edDescription: xxii, 638 p. : ill. ; 26 cmISBN: 061866064X (instructor's exam copy); 0618660631 (main student text)Subject(s): Marketing researchDDC classification: 658.83 LOC classification: HF5415.2 | .P373 2007
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Centeral Library First floor - Management | 658.83 P.A.M 2007 (Browse shelf) | Available | 11678 |
Includes bibliographical references (p. 581-611) and indexes.
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