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Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message / Bonita Kolb

By: Kolb, Bonita M
Material type: TextTextPublisher: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, c2008Edition: 1st edDescription: x, 276 p. ; 25 cmISBN: 9780750687607 (pbk.); 0750687606 (pbk.)Subject(s): Marketing research | Nonprofit organizations -- Marketing | Nonprofit organizations -- Research -- MethodologyDDC classification: 658.83 LOC classification: HF5415.2 | .K65 2008
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.83 K.B.M 2008 (Browse shelf) Available 11717

Includes bibliographical references and index

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