Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch
By: Boyd, Harper W
Contributor(s): Westfall, Ralph L | Stasch, Stanley F
Material type:
TextPublisher: Homewood, Ill. : R.D. Irwin, 1985Edition: 6th edDescription: xv, 836 p. : ill. ; 25 cmISBN: 0256031835Subject(s): Marketing research | Marketing research -- Case studiesDDC classification: 658.83 LOC classification: HF5415.2 | .B65 1985
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Centeral Library First floor - Management | 658.83 B.H.M 1985 (Browse shelf) | Available | 9154 |
Includes bibliographical references and index
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