Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch

By: Boyd, Harper WContributor(s): Westfall, Ralph L | Stasch, Stanley FMaterial type: TextTextPublication details: Homewood, Ill. : R.D. Irwin, 1985Edition: 6th edDescription: xv, 836 p. : ill. ; 25 cmISBN: 0256031835Subject(s): Marketing research | Marketing research -- Case studiesDDC classification: 658.83 LOC classification: HF5415.2 | .B65 1985
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Item type Current library Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.83 B.H.M 1985 (Browse shelf (Opens below)) Available 9154

Includes bibliographical references and index

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