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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

By: Walker, Orville CContributor(s): Mullins, John W. (John Walker)Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2008Edition: 6th edDescription: xx, 346 p. : ill. (chiefly col.) ; 26 cmISBN: 9780073529899 (alk. paper); 0073529893 (alk. paper); 9780071263917 (pbk.); 0071263918 (pbk.)Subject(s): Marketing -- ManagementGenre/Form: Lehrbuch.DDC classification: 658.802 LOC classification: HF5415.13 | .W249 2008Online resources: Table of contents only Summary: This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.802 W.O.M 2008 (Browse shelf (Opens below)) Available 10840

Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006.

Includes bibliographical references and indexes.

This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.

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