Marketing : concepts and strategies / William M. Pride, O.C. Ferrell
Material type: TextPublication details: Boston : Houghton Mifflin, c1997Edition: 10th edDescription: xxxii, 666 p. : col. ill., col. maps ; 26 cmISBN:- 039578574X
- 650
- HF5415 .P658 1997
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Centeral Library First floor - Management | 650 P.W.M 1997 (Browse shelf(Opens below)) | Available | 870 |
Includes bibliographical references and indexes
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