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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin, c1997Edition: 10th edDescription: xxxii, 666 p. : col. ill., col. maps ; 26 cmISBN:
  • 039578574X
Subject(s): DDC classification:
  • 650
LOC classification:
  • HF5415 .P658 1997
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 650 P.W.M 1997 (Browse shelf(Opens below)) Available 870

Includes bibliographical references and indexes

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