Marketing : concepts and strategies / William M. Pride, O.C. Ferrell

By: Pride, William M
Contributor(s): Ferrell, O. C
Material type: TextTextPublisher: Boston : Houghton Mifflin, c1997Edition: 10th edDescription: xxxii, 666 p. : col. ill., col. maps ; 26 cmISBN: 039578574XSubject(s): MarketingDDC classification: 650 LOC classification: HF5415 | .P658 1997
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
650 P.W.M 1997 (Browse shelf) Available 870

Includes bibliographical references and indexes

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