Marketing : an introduction / Philip Kotler, Gary Armstrong
By: Kotler, Philip
Contributor(s): Armstrong, Gary (Gary M.)
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c1997Edition: 4th edDescription: xxix, 130 p. : col. ill. ; 26 cmISBN: 0132527103Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K625 1997
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Includes bibliographical references and indexes
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