Marketing : an introduction / Gary Armstrong, Philip Kotler.

By: Armstrong, Gary
Contributor(s): Kotler, Philip
Material type: TextTextPublisher: Upper Saddle River, NJ : Prentice Hall, c2003Edition: 6th edDescription: 1 v. (various pagings) : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0130351334 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K625 2003
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First floor - Management
658.8 A.G.M 2003 (Browse shelf) Available 172

Includes bibliographical references and indexes.

System requirements for accompanying CD-ROM: Windows 95 or higher; Mac OS 7.6 or later.

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