35986841_10216840653711318_1105697261150535680_n

Mass communication research methods / Anders Hansen ... [et al.].

By: Hansen, Anders
Contributor(s): Hansen, Anders, 1957-
Material type: TextTextPublisher: New York : New York University Press, 1998Edition: 1st edDescription: viii, 350 p. ; 23 cmISBN: 0814735711 (clothbound); 081473572X (paperback)Subject(s): Mass media -- Research -- MethodologyDDC classification: 302.23 LOC classification: P91.3 | .M366 1998Online resources: Table of contents | Contributor biographical information | Publisher description
Contents:
Machine generated contents note: I -- List of Figures and Tables -- Acknowledgements -- 1 Mass Communication Research Methods: -- Introduction -- 2 Mass Communication Research: Asking the Right -- Questions -- James D. Halloran -- 3 Participant Observation: Researching News -- Production -- 4 Policy and Archival Research -- 5 Content Analysis -- 6 Analysing the Moving Image: Narrative -- 7 Analysing the Moving Image: Genre -- 8 Analysing Visuals: Still and Moving Images -- 9 Media Audiences: Survey Research -- 10 Media Audiences: Focus Group Interviewing -- 11 Computer-assisted Handling And Analysis Of Data -- Appendix Sources/Resources in Mass Communication -- Research -- Index.
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
302.23 H.A.M 1998 (Browse shelf) Available 2317

Includes bibliographical references (p. 320-331) and index.

Machine generated contents note: I -- List of Figures and Tables -- Acknowledgements -- 1 Mass Communication Research Methods: -- Introduction -- 2 Mass Communication Research: Asking the Right -- Questions -- James D. Halloran -- 3 Participant Observation: Researching News -- Production -- 4 Policy and Archival Research -- 5 Content Analysis -- 6 Analysing the Moving Image: Narrative -- 7 Analysing the Moving Image: Genre -- 8 Analysing Visuals: Still and Moving Images -- 9 Media Audiences: Survey Research -- 10 Media Audiences: Focus Group Interviewing -- 11 Computer-assisted Handling And Analysis Of Data -- Appendix Sources/Resources in Mass Communication -- Research -- Index.

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