Includes bibliographical references (p. 299-310) and index.

Introduction : ethical foundations and perspectives -- Ch. 1. Institutional pressures -- Ch. 2. Truthtelling -- Ch. 3. Reporters and sources -- Ch. 4. Social justice -- Ch. 5. Invasion of privacy -- Ch. 6. Special audiences -- Ch. 7. What to advertise -- Ch. 8. How to say it -- Ch. 9. Media considerations -- Ch. 10. Public communication -- Ch. 11. Telling the truth in organizational settings -- Ch. 12. Conflicting loyalties -- Ch. 13. The demands of social responsibility -- Ch. 14. Violence -- Ch. 15. Profits, wealth, and public trust -- Ch. 16. Media scope and depth -- Ch. 17. Censorship.

"This market-leading text uses original case studies and commentaries about actual media experiences to get students thinking analytically about ethical situations in mass communication." "Aiming to improve students' ethical awareness, Media Ethics provides a solid foundation in the theoretical principles of ethical philosophies. It presents the Potter Box as a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in the text cover journalism, broadcasting, advertising, public relations and entertainment. The Seventh Edition features new and updated cases and includes more cases focusing on corporations, the World Wide Web and post-September 11 news coverage. The new edition is also now accompanied by a new website with extensive teaching materials."--BOOK JACKET.