Media math : basic techniques of media evaluation / Robert W. Hall.

By: Hall, Robert W. (Robert William), 1939-Material type: TextTextPublication details: Lincolnwood, Ill., USA : NTC Business Books, c1991Edition: 2nd edDescription: vii, 179 p. : ill. ; 28 cmISBN: 0844231282 :Subject(s): Advertising media planning -- MathematicsDDC classification: 659.10151 LOC classification: HF5826.5 | .H35 1991
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Item type Current library Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
659.10151 H.R.M 1991 (Browse shelf (Opens below)) Available 4425

Includes bibliographical references and index.

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