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Media planning workbook : with discussions and problems / William B. Goodrich, Jack Z. Sissors.

By: Goodrich, William B
Contributor(s): Sissors, Jack Zanville, 1919-
Material type: TextTextPublisher: Lincolnwood, IL : NTC Business Books, c1996Edition: 5th edDescription: xiii, 206 p. ; 28 cmISBN: 0844235024 (alk. paper)Subject(s): Advertising media planningDDC classification: 659.111 LOC classification: HF5826.5 | .G66 1996Online resources: Publisher description | Table of contents | Contributor biographical information
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
659.111 G.W.M 1996 (Browse shelf) Available 4457
Books Books Centeral Library
First Floor - Mass communication
659.111 G.W.M 1996 (Browse shelf) Available 4458
Books Books Centeral Library
First Floor - Mass communication
659.111 G.W.M 1996 (Browse shelf) Available 4435

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