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Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson.

By: Eastman, Susan Tyler
Contributor(s): Ferguson, Douglas A
Material type: TextTextPublisher: Boston, MA : Thomson/Wadsworth, c2009Edition: 8th edDescription: xiii, 466 p. : ill. ; 24 cmISBN: 9780495500537 (pbk.); 0495500534 (pbk.)Subject(s): Television programs -- Planning | Radio programs -- Planning | Cable television -- Planning | Mass media -- PlanningDDC classification: 791.45023 LOC classification: PN1992.55 | .E18 2009
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
791.45023 E.S.M 2009 (Browse shelf) Available 11170-2
Books Books Centeral Library
First Floor - Mass communication
791.45023 E.S.M 2009 (Browse shelf) Available 11170-1

Includes bibliographical references (p. 437-444) and indexes.

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