35986841_10216840653711318_1105697261150535680_n

Persuasion : theory & research / Daniel J. O'Keefe.

By: O'Keefe, Daniel J, 1950-
Material type: TextTextPublisher: Thousand Oaks, CA : Sage Publications, c2002Edition: 2nd edDescription: xvi, 365 p. ; 24 cmISBN: 0761922008; 0761925392 (pbk.)Subject(s): Persuasion (Psychology)DDC classification: 153.852 LOC classification: BF637.P4 | O54 2002Online resources: Publisher description | Table of contents only
Contents:
Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors.
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
153.852 O.D.P 2002 (Browse shelf) Available 5091-1
Books Books Centeral Library
First Floor - Mass communication
153.852 O.D.P 2002 (Browse shelf) Available 5091-2
Books Books Centeral Library
First Floor - Mass communication
153.852 O.D.P 2002 (Browse shelf) Available 5091-3
Books Books Centeral Library
First Floor - Mass communication
153.852 O.D.P 2002 (Browse shelf) Available 5091

Includes bibliographical references (p. p265-338) and index.

Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors.

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