Essentials of marketing communications Jim Blythe.
By: Blythe, Jim
Contributor(s): Blythe, Jim. Essentials of marketing
Material type:
TextPublisher: New York : FT/Prentice Hall, 2006Edition: Third editionDescription: xii, 332 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 027370205X; 9780273702054Subject(s): MarketingDDC classification: 658.895
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Includes bibliographical references and index.
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