35986841_10216840653711318_1105697261150535680_n

Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip
Contributor(s): Armstrong, Gary (Gary M.)
Material type: TextTextPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Edition: 12th edDescription: xxxii, 599, [99] p. : ill. (chiefly col.) ; 29 cmISBN: 9780137128273; 0132390027 (alk. paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K636 2008Online resources: Table of contents only
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Includes bibliographical references (p. R-1 - R-30).

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