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Principles of marketing / Philip Kotler, Gary Armstrong, Anders Parment.

By: Kotler, Philip
Contributor(s): Armstrong, Gary (Gary M.) | Parment, Anders, 1972-
Material type: TextTextPublisher: Harlow, England ; New York : Prentice Hall, 2011Edition: Swedish edDescription: xviii, 493 p. : col. ill. ; 28 cmISBN: 9780273735960 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K6362 2011
Contents:
Marketing : creating and capturing customer value -- Company and marketing strategy -- Analysing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behaviour -- Business markets and business buyer behaviour -- Customer-driven marketing strategy : creating value for target customers -- Branding : developing strong brands -- Products and services -- Pricing strategies -- Marketing channels -- Market communication -- Creating competitive advantage -- Marketing in a global marketplace striving for sustainability.
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Item type Current location Call number Status Notes Date due Barcode
Compact Disk Compact Disk Centeral Library
First floor - Management 		658.8 KPP 2011 (Browse shelf) Available 492 MGT 90005083
Books Books Centeral Library
First floor - Management 		658.8 KPP 2011 (Browse shelf) Available 19954
Books Books Centeral Library
First floor - Management 		658.8 KPP 2011 (Browse shelf) Available 20054
Books Books Centeral Library
First floor - Management 		658.8 KPP 2011 (Browse shelf) Available 20055
Books Books Centeral Library
First floor - Management 		658.8 KPP 2011 (Browse shelf) Available 22625
Books Books Centeral Library
First floor - Management 		658.8 KPP 2011 (Browse shelf) Available 22626
Books Books Centeral Library
First floor - Management 		658.8 KPP 2011 (Browse shelf) Available 19955

Includes bibliographical references and indexes.

Marketing : creating and capturing customer value -- Company and marketing strategy -- Analysing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behaviour -- Business markets and business buyer behaviour -- Customer-driven marketing strategy : creating value for target customers -- Branding : developing strong brands -- Products and services -- Pricing strategies -- Marketing channels -- Market communication -- Creating competitive advantage -- Marketing in a global marketplace striving for sustainability.

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