Principles of marketing / Philip Kotler, Gary Armstrong, Anders Parment.
By: Kotler, Philip
Contributor(s): Armstrong, Gary (Gary M.) | Parment, Anders
Material type:
Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Centeral Library First floor - Management | 658.8 KPP 2011 (Browse shelf) | Available | 492 MGT | 90005083 | |
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Centeral Library First floor - Management | 658.8 KPP 2011 (Browse shelf) | Available | 19954 | ||
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Centeral Library First floor - Management | 658.8 KPP 2011 (Browse shelf) | Available | 20054 | ||
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Centeral Library First floor - Management | 658.8 KPP 2011 (Browse shelf) | Available | 20055 | ||
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Centeral Library First floor - Management | 658.8 KPP 2011 (Browse shelf) | Available | 22625 | ||
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Centeral Library First floor - Management | 658.8 KPP 2011 (Browse shelf) | Available | 22626 | ||
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Centeral Library First floor - Management | 658.8 KPP 2011 (Browse shelf) | Available | 19955 |
Includes bibliographical references and indexes.
Marketing : creating and capturing customer value -- Company and marketing strategy -- Analysing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behaviour -- Business markets and business buyer behaviour -- Customer-driven marketing strategy : creating value for target customers -- Branding : developing strong brands -- Products and services -- Pricing strategies -- Marketing channels -- Market communication -- Creating competitive advantage -- Marketing in a global marketplace striving for sustainability.
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