35986841_10216840653711318_1105697261150535680_n

Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip
Contributor(s): Armstrong, Gary (Gary M.)
Material type: TextTextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2001Edition: 9th edDescription: xxxi, 785, [53] p. : col. ill. ; 28 cm. + 1 computer optical disc (4 3/4 in.)ISBN: 0130263125 (hardcover); 9780130263124 (hardcover); 0130283290; 9780130283290; 0130883689 (CDROM); 9780130883681 (CDROM); 0130883794 (review copy); 9780130883797 (review copy)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K636 2001
Contents:
Understanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The marketing environment -- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services strategy -- New-product development and product life-cycle strategies --Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the new marketing model -- Managing marketing. Competitive strategies: attracting, retaining, and growing customers -- The global marketplace -- Marketing and society: social responsibility and marketing ethics -- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in marketing.
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Compact Disk Compact Disk Centeral Library
First floor - Management
658.8 KPP 2001 (Browse shelf) Available 81 MGT 900047472
Compact Disk Compact Disk Centeral Library
First floor - Management
658.8 KPP 2001 (Browse shelf) Available 82 MGT 900047473
Compact Disk Compact Disk Centeral Library
First floor - Management
658.8 KPP 2001 (Browse shelf) Available 83 MGT 900047474
Compact Disk Compact Disk Centeral Library
First floor - Management
658.8 KPP 2001 (Browse shelf) Available 84 MGT 900047475
Compact Disk Compact Disk Centeral Library
First floor - Management
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Compact Disk Compact Disk Centeral Library
First floor - Management
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Books Books Centeral Library
First floor - Management
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Books Books Centeral Library
First floor - Management
658.8 KPP 2001 (Browse shelf) Available 3352
Books Books Centeral Library
First floor - Management
658.8 KPP 2001 (Browse shelf) Available 3353
Books Books Centeral Library
First floor - Management
658.8 KPP 2001 (Browse shelf) Available 3354
Books Books Centeral Library
First floor - Management
658.8 KPP 2001 (Browse shelf) Available 3351

Includes bibliographical references and indexes.

Understanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The marketing environment -- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services strategy -- New-product development and product life-cycle strategies --Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the new marketing model -- Managing marketing. Competitive strategies: attracting, retaining, and growing customers -- The global marketplace -- Marketing and society: social responsibility and marketing ethics -- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in marketing.

System requirements for accompanying computer disc: Windows 95/98/NT/2000.

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