35986841_10216840653711318_1105697261150535680_n

Principles of marketing / Philip Kotler, Gary Armstrong

By: Kotler, Philip
Contributor(s): Armstrong, Gary (Gary M.)
Material type: TextTextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2010Edition: 13th edDescription: xxiii, 613, [105] p. : ill. (chiefly col.) ; 29 cmISBN: 9780136079415 (casebound : alk. paper); 0136079415Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K636 2010HF5415 | .K636 2010
Contents:
Instructor's review copy -- Instructor's manual with video guide -- Instructor resource center CD-ROM
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Includes bibliographical references (p. R1-R26) and indexes

Instructor's review copy -- Instructor's manual with video guide -- Instructor resource center CD-ROM

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